Curated by Kind
The Clean Beauty Selection You Can Trust
You shouldn’t need a degree in chemistry to shop for safe, high-performance skincare. At Kind Essentials, we believe in thoughtful, effective formulas that protect and actively support your skin barrier. With Curated by Kind, we apply that exact same philosophy to an exclusive selection of premium sun protection, refined cosmetics, and daily care for the whole family.
We scrutinize every label so you don’t have to:
Strictly Clean & Hormone-Safe: Free from synthetic perfumes, known endocrine disruptors, harsh preservatives, and avoidable skin irritants.
Safe & Biocompatible: Plant-derived, mineral, and skin-friendly active ingredients designed to strengthen your barrier—never overload it.
Consciously Curated: Selected with integrity, scientific transparency, and deep respect for your skin and nature.
Everything your routine needs. Nothing your skin doesn't.
Discover all brands
Ahava
Scientifically proven Dead Sea minerals for hydrated, radiant skin.
Aleppo Soap Co
Artisanal olive and laurel berry oil soaps for sensitive skin.
Alphanova Sun
100% natural mineral sunscreen for you and the coral.
Altearah
Organic perfumes and oils for a completely natural balance.
Annemarie Börlind
High-quality natural cosmetics with scientifically proven results.
As I Am
Effective care for curly, coily, and wavy hair.
Attitude
Carefree natural care without harmful substances for the family.
Baldini
Organic skincare and natural essential oil fragrance blends.
Bee Honest
Dutch natural care with the power of beekeeping.
Ben & Anna
Sustainable care with vegan ingredients in plastic-free packaging.
Benecos
Stylish natural beauty without compromises for people and the environment.
Betere Producten
Eco-friendly essentials for your daily natural care routine.
Bisococo
Swedish minimalistic coconut care that effortlessly nourishes your skin.
Boho Green Make-up
Natural makeup for a colorful and conscious look.
Burt's Bees
Iconic, 100% natural care with beeswax and rich botanicals.
Chi
Pure botanical aromatherapy to balance and restore skin.
Dado Sens
Pure, therapeutic natural cosmetics for extremely sensitive skin.
Douce Nature
Organic and responsible care for the whole family.
Dr. Bronner’s
Organic multifunctional soaps for pure and honest care.
Dr. Hauschka
Holistic care that supports the skin's natural rhythms.
Earth Line
Organic plant oils strengthen and repair the natural skin barrier.
Frankly
Minimalist K-Beauty for a calm, deeply hydrated skin barrier.
Happy Earth
100% natural care for happy skin and earth.
Hemptouch
Natural, calming skincare designed for sensitive skin.
Idun Minerals
Highly purified Swedish mineral care for sensitive skin.
Joik Organic
Effective organic products that combine luxury with natural purity.
Kaerel
Natural care without nonsense for the conscious man.
La Fare 1789
Organic care from Provence, inspired by French tradition.
Lady Green
Joyful organic care for sensitive and blemish-prone skin.
Lamazuna
Innovative plastic-free care for a sustainable, zero-waste bathroom.
Lavera
Innovative and certified natural cosmetics for healthy, radiant skin.
Living Nature
Potent Manuka honey and botanicals purify sensitive skin.
Marius Fabre
Authentic French Marseille soap, artisanally prepared for four generations.
Naïf
Mild, natural care for the whole family, with no nonsense.
Najel Aleppo
Authentic Aleppo soap with the power of olive and laurel berry oil.
Neals Yard Remedies
Organic British skincare, rooted in the power of plants.
Niyok
Natural oral and body care powered by organic coconut oil.
Oliv Bio
Organic Provençal luxury enriched with antioxidant olive leaf.
Petit & Jolie
Safe natural care for babies and expecting mothers.
Rosenrot
High-quality handmade care in luxurious, plastic-free solid forms.
Santaverde
Effective skincare based on pure organic aloe vera juice.
Sante
Organic and vegan care and cosmetics.
Sea Magik
Therapeutic spa minerals that soothe and restore dry, sensitive skin.
Sea Line
Dead Sea minerals restore and balance sensitive skin.
Seepje
Clean body care packaged in recycled Dutch plastic.
SO'BiO étic
Natural sunscreen with powerful filters and without harmful substances.
Sol de Ibiza
Natural sunscreen with powerful filters and without harmful substances.
Speick
Natural care with the power of the Alpine Speick plant.
Ströme
Honest, no-nonsense organic care in fully compostable packaging.
Surya Brasil
Plant-based hair dye for vibrant color and deep nourishment.
Teaology
Premium tea infusions transform into innovative, clean skincare.
Tenue Soleil
High-quality sun protection for healthy and radiant skin.
The Lekker Company
100% natural and plastic-free care for a conscious routine.
Uoga Uoga
Handmade natural cosmetics with the power of Baltic berries.
Urtekram
Pure Scandinavian care with powerful, organic ingredients.
Van der Pigge
Traditional natural power from the most famous drugstore in the Netherlands.
Van Toen
Authentic, handcrafted balms made from pure, plant-based ingredients.
Weleda
Natural self-care rooted in a century of pharmaceutical expertise.
We Love the Planet
Sustainable, zero-waste care filled with love for the Earth.
Zechsal
Pure Dutch magnesium for deep relaxation and recovery.
Zoya Goes Pretty
Pure organic butters and hydrolats for a radiant, calming glow.
Discover all categories
Sun protection
Protect your skin from the sun with powerful mineral filters without harmful additives.
Facial Care
Give your skin the nourishment it deserves with our mild and effective facial care.
Makeup
Accentuate your natural beauty with nourishing makeup based on pure mineral ingredients.
Shower & Bath
Turn your daily cleansing into a relaxing ritual with our botanical shower and bath products.
Body care
Keep your skin soft and supple with rich, nourishing formulas for the entire body.
Hair Care
Natural shine and healthy hair thanks to our selection of mild shampoos and nourishing conditioners.
Lip Care
Protect and soothe your lips with the power of pure oils and natural waxes.
Eye care
Refresh and soothe the delicate skin around your eyes with our gentle, calming formulas.
Oral hygiene
Fresh and healthy oral care based on natural ingredients and mild extracts.
Deo & Perfume
Stay fresh all day with aluminum-free deodorants and subtle, natural scents.
Babies & Toddlers
The gentlest and safest care for your little one's sensitive skin.
The path to a more sustainable future is paved with collaboration, not just competition.